In order to demonstrate how E-Mail marketing can can look like, a little example from a customer who uses BACKCLICK.

Fig. 1.2 - Newsletter example taken from -germanwings-

The company “germanwings” uses BACKCLICK as an integrated license solution in its captive IT department. This way performance and coverage orientated interfaces to other information systems were created.

This example shows an individual and personalized newsletter from germanwings to all its passengers that booked a flight within the next couple of days. The passenger receives special offers for hotels and rental cars at his destination that are individualized for this passenger’s destination and time of travel. This newsletter is fully automated and sent on a daily basis without any manual customization. Combining multiple data sources via BACKCLICK made this fully automated dispatch possible. The receiver’s E-Mail addresses are selected from germanwings flight booking system prior to sending the daily newsletter automatically. At the same time a touristy database is scanned for offers on sale resulting in special offers for each passenger. An individual newsletter is created and sent, using the subscriber’s data, the newsletter layout and these special offers. It is possible to evaluate the success for each destination in a detailed reporting.