More and more companies realize that E-Mail marketing is one of the most important components of online marketing. It offers significant advantages over traditional print mailings.
E-Mail marketing:
- Achieves higher response rates in real time
- Saves money
- Saves time
- Grants you more effective control over your campaign
- Takes customers straight to your on-line shop, without switching media
- Enables you to create precise target groups, and fine-tune the related content
Customers use your E-Mail marketing as a way to evaluate your company - and they expect to see state-of-the-art technology. Using E-Mail marketing, you can keep your customers as close to you as possible. A professionally designed and written newsletter, sent on a regular basis, grants them an overview of the company that adds to your image. The additional information and entertainment content will help build loyalty.
Evaluate your market in real-time
The most important difference between E-Mail marketing and direct marketing is immediate tracking of the customer’s response. Thanks to BACKCLICK, you are now able to gauge the success of your campaign in real time.
The customer’s subscribe/unsubscribe actions can be recorded, while their response actions (the so called BACKCLICKS) are documented and analyzed. BACKCLICK also offers a comfortable bounce management: returned E-Mails are handled automatically in order to save time.
BACKCLICK distinguishes for example between Soft Bounces (recipient currently not available, e.g., customer is on vacation), and Hard Bounces (definitely not available, e.g., invalid domain).
BACKCLICK enables you to define target groups in order to send specific mailings to these groups, for example according to demographic data, and schedule the dispatch. Here’s just one example. Your company sells mobile phones. You want to send out a newsletter to all customers in Cologne who are more than 30 years old and bought a Nokia phone last year. 78% of online shop customers prefer to be informed about new product offers via Email.